SEO Introduction
Most small business folks have no idea how to optimize the website they just spent thousands of dollars building. They thought they had a real slick site built and have been told by friends and family how impressive and professional it looks, problem is when anyone searches for it never appears in the outcome or is so far buried down the results that nobody will bother going that far.
SEO Summary
SEO is a business strategy focused on growing and improving search engine results through non-paid means. There are many aspects and nuances to SEO, from the volume and quality of the content to the way other sites link to you on the web. The structure of your site is paramount to getting good SEO rankings. While SEO should be thought of as your site is being built, there are many things that can be done to standing sites to improve your SEO standing.
Why do web sites need SEO?
Most of the world wide web traffic goes through the major search engines, Google, Bing, and Yahoo!. Search engines have become very sophisticated and need information to make decisions on what data should be presented on a given query. In the old days before search engines became sophisticated the end users had to be the smart ones and know specifically what they were looking for and in what circumstances. With the advent of smarter search engines data must be known about each web site for the smarter search engines to return applicable results.
It is a well-known fact that the words typed into the search string carry incredible value. After all it is exactly what the searcher is looking for. SEO has become the most cost-effective means of marketing your products and services. Ads in newspapers, magazines, radio, and TV just cast that net out and hope someone sees the message. SEO targets specific phrases to return programmed results, so in essence if done right your marketing dollars are turned upside down. Instead of looking for customers you are now responding to prospective customers.
What happens if I don’t do any SEO with my site?
Search engines are smart but are programmed in specific ways to look for key aspects of the data to be presented. If your website has no SEO and the search engines come through to index your site they will not know about key aspects of your site as it was not readily obvious to them. SEO makes the key aspects obvious. When you tell the search engines the right things they reward you with good search results and can mean the difference between being seen on the first page of a query or buried deep within the results, never to be found.
There have been many studies done directly linking revenue to good SEO. As a consumer, how many times have you gone past the first page to find a result? The holy grail of SEO is at the top of the search. Top search results is what Leading Ventures LLC is always looking to get for their clients.
Why do I need a specialist? Can I do this myself?
You absolutely can do this by yourself. One of the beautiful aspects of the web is the amount of free information available at your fingertips. The question really becomes, do I want to do this myself? You have a business to run and clients to serve, a craft to fine tune, should that be on your “to do” list.
You can also make your own Pizza instead of going to the Pizzeria, the analogy holds here as well.
Let Leading Ventures LLC help you. Give us a call or simply fill out the form below to send us a request. We would love to hear from you.
Most small business folks have no idea how to optimize the website they just spent thousands of dollars building. They thought they had a real slick site built and have been told by friends and family how impressive and professional it looks, problem is when anyone searches for it never appears in the outcome or is so far buried down the results that nobody will bother going that far.
SEO Summary
SEO is a business strategy focused on growing and improving search engine results through non-paid means. There are many aspects and nuances to SEO, from the volume and quality of the content to the way other sites link to you on the web. The structure of your site is paramount to getting good SEO rankings. While SEO should be thought of as your site is being built, there are many things that can be done to standing sites to improve your SEO standing.
Why do web sites need SEO?
Most of the world wide web traffic goes through the major search engines, Google, Bing, and Yahoo!. Search engines have become very sophisticated and need information to make decisions on what data should be presented on a given query. In the old days before search engines became sophisticated the end users had to be the smart ones and know specifically what they were looking for and in what circumstances. With the advent of smarter search engines data must be known about each web site for the smarter search engines to return applicable results.
It is a well-known fact that the words typed into the search string carry incredible value. After all it is exactly what the searcher is looking for. SEO has become the most cost-effective means of marketing your products and services. Ads in newspapers, magazines, radio, and TV just cast that net out and hope someone sees the message. SEO targets specific phrases to return programmed results, so in essence if done right your marketing dollars are turned upside down. Instead of looking for customers you are now responding to prospective customers.
What happens if I don’t do any SEO with my site?
Search engines are smart but are programmed in specific ways to look for key aspects of the data to be presented. If your website has no SEO and the search engines come through to index your site they will not know about key aspects of your site as it was not readily obvious to them. SEO makes the key aspects obvious. When you tell the search engines the right things they reward you with good search results and can mean the difference between being seen on the first page of a query or buried deep within the results, never to be found.
There have been many studies done directly linking revenue to good SEO. As a consumer, how many times have you gone past the first page to find a result? The holy grail of SEO is at the top of the search. Top search results is what Leading Ventures LLC is always looking to get for their clients.
Why do I need a specialist? Can I do this myself?
You absolutely can do this by yourself. One of the beautiful aspects of the web is the amount of free information available at your fingertips. The question really becomes, do I want to do this myself? You have a business to run and clients to serve, a craft to fine tune, should that be on your “to do” list.
You can also make your own Pizza instead of going to the Pizzeria, the analogy holds here as well.
Let Leading Ventures LLC help you. Give us a call or simply fill out the form below to send us a request. We would love to hear from you.